G2 is the world’s largest marketplace for businesses to discover, buy, and manage technology and has expanded their investment in India, the world’s fastest growing region for software reviews
· G2 has raised $100 million so far
· G2 has registered 5 million software buyers coming each month to search for software solutions.
G2, a US based software review platform, provides authentic over one million user reviews to more than 5 million people across the globe to help them find the best software and services for their business. Thousands of software vendors market their products on G2 to reach these buyers.
Since acquiring Indian start-up, Siftery, in 2018, the company has more than doubled its employee headcount in Bengaluru and increased software reviews and traffic in India by 400%. Siftery was built to help companies manage their software spend.
Relaunched in March 2019 as G2 Track, the offering has expanded to help businesses manage all aspects of their software spend from managing contracts to account usage and compliance. Both the Siftery solutions and the team have been fully integrated into G2 and provided the foundation for the G2 operations in Bengaluru.
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| Mr. Godard Abel, Co-founder and CEO of G2 |
Addressing the media at its G2 office, Mr. Godard Abel, Co-founder and CEO of G2 said, “When we acquired Siftery, it had about 20 employees in India and we have since more than doubled the employee headcount to 55. We have not only expanded in headcount but also in office space. Our entry into the Indian market through this acquisition has helped us grow our revenue in India by 2X and we intend to grow many folds in India.“
G2 has registered 5 million software buyers coming each month to search for software solutions and even though the US market accounts for over 60% of traffic, India is the fastest-growing region and already accounts for 10% of global traffic. G2 expects its Indian market to double on a yearly basis. Europe accounts for just over 20% of the global users.
Abel recently attended SaaSBooMi in Chennai, which is Asia’s largest Software as a Service (SaaS) conference for SaaS founders. With the favorable market conditions and learnings from first-generation Indian SaaS startups like Zoho, second-generation SaaS startups, like Freshworks, and Chargebee, are poised to replicate and even surpass the success of companies that came before them, remarks Abel.
“All are familiar with TripAdvisor, an online travel company that operates a global platform with user-generated content, price comparison tools, and online reservations for transportation, lodging, travel experiences, and restaurants. Similarly, since startups want to expand overseas, G2 gives them the platform with real-time reviews and helps them grow,” remarks Abel.
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